The development of China's LED lighting industry has gone through nearly 10 years from budding to growth, from supporting roles to protagonists, from a single spark to a prairie fire. If you want to use one word to summarize the status of China's LED lighting industry in 2013, then industry veterans have reached a broad consensus, that is "the first year of the channel"!

Don’t you see, Everlight, Mulinsen, NationStar, Changfang, and Kingshang are all competing to expand their boundaries and conquer the city? If you don’t see, Hongyan, Zhaoxin, BYD and other group-type companies have made moves and are looking for like-minded businesses. Partners? Do you see, traditional lighting companies such as NVC, Sanxiong·Aurora, Delta, and Jiamei are no longer confused, increase channel investment, and strive to regain lost ground while maintaining existing sites?

　　 There is a process for the development of everything, and there are different themes at different stages.

In 2013, China’s LED lighting industry has gone through infancy, childhood, adolescence, and has officially entered adolescence! Whether it is technology or product, whether it is price or quality, whether it is channel or brand, whether it is talent or service, it is all in Gradually bid farewell to the ignorance of the past and enter an increasingly clear path.

　　 China's LED lighting industry in 2013 is no longer as mysterious as the "high-tech tip", and is no longer the lofty "high, rich and handsome", but a more down-to-earth "diaosi". While some companies are still entangled in whether LED lighting is acceptable to the general public, Foshan Lighting, Mulinsen Lighting and other circulation predators have already spread LED lighting products on the streets of towns and villages; while some companies are still obsessed with the need for high-quality LED lighting products. When supported by high prices, more companies have come into contact with the best ratio of LED lighting products to the cost-effective ratio; when some companies are still striving for so-called government subsidies, some companies have already entered their brands into the thousand cities of lighting channels. Wandian; When some companies are still hesitating to invest how much to support the development of LED lighting, Everlight, Hongyan, Mulinsen and other companies have taken the initiative to seize high-quality resources!

Today, the development path of China’s LED lighting industry is actually quite clear: technological development has entered a fast lane, and the problems that have plagued the development of LED lighting are being overcome one by one; product development is diversified, and the replacement phase is gradually moving to the innovation stage; prices tend to be rationalized and abandon huge profits , Different prices correspond to different qualities; channels are becoming more and more specialized, and different models bring different "enjoys"; the market is becoming more and more segmented, and many markets that have never appeared before suddenly appear in front of us; brand building needs more lasting No one can dare to call themselves a "brand" by virtue of a momentary outbreak; the service must be systematic, no longer a simple "three guarantees", but a complete pre-sales answer, in-sale debugging, after-sales follow-up......

　　 Based on the above understanding, we will review those active companies and brands in the LED lighting market in 2013, carefully interpret their actions and strategies, and then we will come to realize that we will sincerely admire their foresight and foresight!