The price "worries" what LED will fight for in 2014?

　　 With the gradual implementation of government support measures and the continuous increase of support, the LED lighting industry is entering the stage of price and quality game from the "barbaric growth" stage.

At a recent LED lighting product business docking and promotion meeting, experts pointed out that the price of LED products is falling at a rate of about 20% per year, and the focus of future industry competition will shift to product quality and service.

　　Policy leverage leveraging industrial expansion

　　 The "Semiconductor Lighting Products Financial Subsidy Promotion Project" implemented by the Ministry of Finance, the Development and Reform Commission and the Ministry of Science and Technology, completed the public bidding last week. This is the second round of bidding for subsidy projects issued by the mainland after last year. At the Jinya Electronics 3E-LED product business docking and promotion meeting held last Friday, many industry insiders said that the government plays a vital role in promoting LED products.

　　 In addition to the central government, local governments have also spared no effort in supporting the LED industry. Taking Binhai New Area as an example, the "Several Measures to Promote the Development of New Energy Industry in Binhai New Area" released in 2011 proposed to focus on supporting semiconductor lighting (LED) key equipment and materials and common key technology research and development projects; supporting the implementation of LED campuses and LEDs in the area For green lighting demonstration projects such as communities, LED industrial parks, and LED traffic, in principle, each project will give a maximum discount or financial subsidy of no more than 500,000 yuan (hereinafter referred to as yuan).

"LED manufacturing and purchasing enterprises, policies have given subsidies, which will play an important role in reducing product prices. A 24-hour uninterrupted lighting industrial workshop, as long as 3 years, the energy savings can cover the purchase of LED lighting Cost.” said Yu Ning, director and senior engineer of Tianjin Electric Energy Conservation Technology Center. Benefited from a number of government support, the LED lighting product market will continue to maintain rapid growth this year. Taking LED street lamp products as an example, the output value of LED street lamps in China will increase by more than 60% year-on-year this year, reaching 4.7 billion yuan.

　　Quality and service enhance competitiveness

　　 "The continuous expansion of the LED product market is causing the price of LED products to drop by 20% per year." Yu Ning said that a LED tube was more than 400 yuan three years ago, and the price has now been discounted by more than 50%.

According to relevant statistics, affected by the upgrading of upstream chip technology and the rapid decline in prices, the cost performance of downstream LED lighting products is rapidly increasing, and the LED industry is moving in a reasonable and stable direction. Last year, the output of China's LED indoor lighting products increased by 75% year-on-year, and product prices fell by 22% year-on-year; the output value reached 18.6 billion yuan, an increase of 38% year-on-year.

According to data, thanks to government support and falling prices, China's LED indoor lighting output value will reach 30.6 billion yuan this year, an increase of 64% year-on-year; in 2015 it will reach 99.3 billion yuan, and the compound growth rate of indoor lighting output value will exceed 50% in the next four years. , Reaching 52%.

With the continuous decline of prices, the competition in the LED industry has become increasingly fierce. In the face of products with the same price, companies have begun to seek more energy-efficient and durable lighting products. "There were fewer and fewer low-cost LED product brands in the lighting market." According to an industry insider, a few years ago, small and medium-sized enterprises selling LED lighting products became increasingly untenable. "Since small and medium-sized enterprises do not have the ability to encapsulate, their products are ‘made up’, and the quality cannot be guaranteed, let alone after-sales service."

"After several years of training, the development of the energy-saving product market in mainland China is becoming more sensible. With the decline in product prices, customers will focus on quality and service. Now more and more customers are aware that what they buy is Products and services." Industry insiders said.

　 Nowadays, LED lighting companies are also catering to industry trends and are making greater efforts in product quality improvement and service areas. "In addition to traditional after-sales service, we can also provide customers with more targeted overall solutions. For some expensive LED products, we can also provide product leasing services." Huang Huide said.